Do you ever feel like your marketing and sales teams are at war? This common struggle can create a major roadblock for your business growth and is often a symptom of misaligned metrics. In this episode of Simple Wins, host Adam O'Leary sits down with B2B marketing expert Jenn Mancusi to uncover why this conflict happens and how to fix it.
Jen reveals actionable strategies to help business owners unite their teams and drive revenue growth by:
Sharing metrics: Learn how to create shared goals between marketing and sales to eliminate the "us versus them" mentality.
Defining success: Understand the importance of agreeing on a clear definition of your ideal customer to ensure both teams are working toward the same objective.
Choosing the right data: Discover which metrics truly matter and why focusing on vanity metrics can be a dangerous trap.
Balancing brand and demand: Find out how to strategically allocate your marketing budget between demand generation and demand capture for long-term success.
Jenn Mancusi is the CEO and co-founder of Growgetter, a B2B marketing firm dedicated to helping businesses grow through data-driven strategies. With over 15 years of experience, she's passionate about connecting the dots between marketing, revenue, and ROI.
Make sure to go visit Jenn at growgetter.io.
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